A Commitment to Quality, Sustainability, and Craftsmanship
In an industry dominated by mass production, we take a different approach—handprinting every piece ourselves here in Sweden. This isn’t just about aesthetics; it’s a decision rooted in quality, sustainability, and ethical production. But why do we insist on handprinting everything in-house?
1. Better Quality and Attention to Detail
Handprinting gives us full control over the process, ensuring that every garment meets our high standards. Unlike automated printing, handprinting allows for precise detail, deeper color penetration, and a longer-lasting finish.
Each piece is carefully inspected and printed individually, meaning no two garments are exactly alike. This slight variation makes every item unique, giving it a character that mass production can’t replicate.
2. Sustainable and Responsible Production
By printing in-house, we avoid unnecessary overseas shipments and large-scale industrial production, significantly reducing our carbon footprint. We also have full transparency over our supply chain, ensuring that every step of our production meets our ethical standards.
Mass production often relies on excessive waste, overproduction, and poor labor conditions. By keeping everything local, we make sure our production remains ethical, with fair wages and proper working conditions.
3. Supporting Local Craftsmanship
Printing in Sweden allows us to support local artisans and maintain high-quality craftsmanship. Instead of outsourcing to factories, we invest in skill, precision, and passion. This hands-on approach not only benefits our customers but also strengthens the local creative community.
CEO’s Perspective: Why We Choose to Handprint
"For us, handprinting is about more than just making clothes—it’s about making them the right way. We want every piece to feel special, made with care and built to last. By printing everything in Sweden, we ensure that our products reflect our values: quality, sustainability, and ethical craftsmanship. It’s a slower process, but one we’re proud of."